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Trademark Registration Basics
Registering your trademark with the U.S. Patent & Trademark Office is an important step in strengthening and protecting your logo, brand, or company name. While some trademark rights arise just from properly using a mark with the goods or services provided by your company, a trademark registration provides significant additional benefits.
For example, registering your trademark in the U.S. on the Principal Register provides you with a presumption of validity and exclusive ownership of your trademark for the goods or services listed in the registration. A U.S. trademark registration allows your trademark to be treated as if it has been used nationwide as of the application date and the resulting constructive notice prevents infringers from claiming “good faith